This is a great check list I found by Kyle Harrod on how to make Facebook work for you and increase you clients.
Building your Community through Facebook
Building your list of friends - Add all NEW and CURRENT Boot Campers and Clients to your
friend list. If you find they do not have Facebook, suggest to them to make a page. Tell them that many
campers and clients stay connected through Facebook.
Send the First Message - Send them a message immediately after they ADD YOU as a friend,
thanking them for the add. Also suggest to them to follow your page for updated support from other
campers, news on schedule, training, nutrition, etc.
Suggest Friends - Once you have them as your friend, suggest them to add other people in camps
as friends via Facebook. This is easy: Use the Suggest Friend link at the bottom left corner of the screen
and start suggesting.
Acknowledgment and Motivation - Acknowledge achievements of campers via TAGGED POSTS
or through PRIVATE MESSAGE. Use them both because they both have their proʼs and conʼs.
- Big Achievements (TAGGED POSTS)-
Tag them for achievements that are very important to the
- person or people that achieved it. First ask for permission to tag them and then take action. Why is this
important? When you tag someone via post, it not only posts on your page but theirs also. This is great
because it will be seen by all of their friends. From my experience, this will always sparks conversation
on the posts from your friends and theirs.
- Smaller Achievements and Words of Motivation
- Send through Private Message. Taking the time
out to send a private message to someone goes a long way and letʼs them know they are important to
you and your business.
- Everyday Posts
- Stay connected to the people that are following you. Couple good rules of thumb.
- Personal Post
- 1-2 times per day. This can be something funny or cool that happened to you or
something you may have did. This could be something about you or your family or even your pets.
Make it personal.
- Fitness Related Post
1-2 times per day. This could be a fitness or nutrition article written by you or
someone else or something you found that could be helpful to them.
- Camper or Client Posts
-1-2 times per day - This can be an individual or group accomplishment within
your camps.
- Promotion Related
- 1-2 times per day. Donʼt forget to sell on your page. Whatever your current
promotion is make sure to post it.
Become a Stalker - This may sound crazy but this is what took my Facebook Marketing to whole new
level. Stalk your clients pages.
- Anytime you see them talk about ANYTHING to do with your business, fitness, nutrition,accomplishments, etc...Like their comment!
- If you see anyone comment on their post and if this person is local and in your network, add them as a friend. Even the ones that, “Like” their post, add them. Chances are they may be interested in you or your services in the future.
- Use their Friend List - If you notice someone on their friend list that you think could use your services, add them as a friend.
- Look Popular - People will judge you on the number of friends you have. The more friends you have,
the more important you will be perceived and it goes the other way around. If you do not have a large
friend list then start adding. Add other fitness professional to your list. Add anyone else that you may think
would be possibly interested in what you have to say.
- Follow what you Preach - If you preach a positive attitude from your clients refrain from posting
negative comments. The brand you build within your camps is the brand you must show via your
comments and pictures on your page. Focus on great leadership and they will follow you to the end.
